Wells Fargo Sign Installation – View from the top

September 30th, 2011

Due to Wachovia being absorbed by Wells Fargo, all Wachovia branding is being replaced across North Carolina- including the signage atop downtown Raleigh’s 380 foot tall Wachovia Capitol Center. I’ve been following the replacement of the sign over the past few days, and today I got an opportunity to see the procedure up close.

I’ve been on the rooftops of many of downtown Raleigh buildings before, but never clinging to the side in this fashion. Thanks to Atlas Sign Industries and the building engineer.

Wells Fargo highwall rooftop signage on downtown Raleigh's third tallest building
Wells Fargo highwall rooftop signage on downtown Raleigh’s third tallest building
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Ground level view of the stage scaffolding for the Wells Fargo sign
Ground level view of the stage scaffolding for the Wells Fargo sign
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Before I climbed over the side of the roof
Before I climbed over the side of the roof
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View of Raleigh looking west from the stage platform 380 feet off the ground
View of Raleigh looking west from the stage platform 380 feet off the ground
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Straight down to Salisbury Street, Raleigh
Straight down to Salisbury Street, Raleigh
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Workers from Atlas Signs complete wiring for illumination of the Wells Fargo signage
Workers from Atlas Signs complete wiring for illumination of the Wells Fargo signage
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View looking South at downtown Raleigh from the rooftop of Wachovia Capitol Center
View looking South at downtown Raleigh from the rooftop of Wachovia Capitol Center
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Here is a look at the progress of the sign installation before the main letters were hoisted up to the top.

Wachovia Capitol Center awaits its new Wells Fargo signage
Wachovia Capitol Center awaits its new Wells Fargo signage
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Wells Fargo letters rest at ground level near the lobby
Wells Fargo letters rest at ground level near the lobby
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The night before the letters will be raised into position
The night before the letters will be raised into position
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New Wells Fargo Signage on 150 Fayetteville Street
New Wells Fargo Signage on 150 Fayetteville Street
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Letters "AR" for the Wells Fargo high-wall rooftop signage in Raleigh
Letters “AR” for the Wells Fargo high-wall rooftop signage in Raleigh
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Signage workers carry a letter "G" for placement atop Raleigh's Skyline in Wells Fargo
Signage workers carry a letter “G” for placement atop Raleigh’s Skyline in Wells Fargo
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Remnant letters from the Wachovia sign
Remnant letters from the Wachovia sign
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Coincidentally, I wasn’t alone on the rooftop of the building. The Special Olympics have an event called “Over the Edge”, where people can donate to rappel down the building.

People rappelling down the side of the building for "Over the Edge"
People rappelling down the side of the building for “Over the Edge”
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Comments

  1. Nick says:

    September 30th, 2011 at 6:07 pm (#)

    WOW!!!  There is no way you would get me to go over the edge.  You are a brave man.  I’m glad you had the guts to capture some incredible shots for us.

  2. Robert says:

    September 30th, 2011 at 6:35 pm (#)

    Great shots…looks like you had some fun getting these.

  3. Jeff says:

    September 30th, 2011 at 8:06 pm (#)

    That is incredible!  Wow!

  4. Keith says:

    October 1st, 2011 at 9:29 am (#)

    trying to pull sign down from the top edge ill be scard hope no one falls

  5. Ernest says:

    October 2nd, 2011 at 4:53 pm (#)

    This is extreme urban photography!!! Matt, you never fail to deliver outstanding images, but this time you outdid yourself. Going to the edge – literally and figuratively – AND share your work with your audience, is more than just demonstration of your love for photography. It is a demonstration of your love for all of us who visit your website. It sounds funny, I know, but I mean it. This collection of photos is not even the kind of stuff you see these days from well-paid reporters.

    A big THANKS to you for your wonderful photos.

  6. Marcia says:

    October 20th, 2011 at 5:27 pm (#)

    Your passion in photography shines through!  I can’t wait to see what’s next in your amazing gallery!  Thanks!

  7. Bobbyup51 says:

    October 23rd, 2011 at 7:31 am (#)

    Raleigh’s mayor is wasting to much tax ony on down town instead of helping the peoples who work and pay the taxes

  8. Cogoir says:

    November 7th, 2011 at 5:13 pm (#)

    Hey bobby, did the mayor change the sign?  What are you talking about?

  9. twombs says:

    February 10th, 2012 at 9:19 pm (#)

    i dont really think a hemlet is gonna help much if you fall. just sayin….
     

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Wells Fargo Sign Installation – View from the top

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